Derek VaalEcommerce PPC Consultant
Blog
Ecommerce PPC insights written for operators, not agencies.
Articles about Shopping, Performance Max, feed management, query strategy, and the decisions behind cleaner ecommerce paid-search accounts.
Performance Max
How to separate branded demand from Performance Max
Branded queries inside Performance Max inflate ROAS and hide weak generic efficiency. This is the framework I use to isolate them and read the account more honestly.
Read articleFeed ManagementThe feed health checklist I run before every account audit
Feed quality is the hidden layer behind many poor Shopping and PMax accounts. Here is the checklist I use before touching campaign structure.
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