
Articles about Shopping, Performance Max, feed management, query strategy, and the decisions behind cleaner ecommerce paid-search accounts.
Branded queries inside Performance Max inflate ROAS and hide weak generic efficiency. This is the framework I use to isolate them and read the account more honestly.
Read articleFeed ManagementFeed quality is the hidden layer behind many poor Shopping and PMax accounts. Here is the checklist I use before touching campaign structure.
Read articleShare your platform, spend range, and where the paid-search system feels hard to trust.