What ecommerce Google Ads management should actually include
A useful Google Ads engagement is more than bid changes. Here is what I expect to review across structure, query quality, feed health, reporting, and communication.
Ecommerce Google Ads management should make the account easier to control, not just busier. The work needs to cover campaign roles, query governance, feed health, conversion trust, and reporting clarity.
When those pieces are separated, decisions get noisy. When they are reviewed together, it becomes easier to see what should scale, what should be fixed, and what should stop spending.