How I approach Performance Max cleanup for ecommerce brands
Performance Max cleanup starts with roles, feed quality, brand leakage, asset-group logic, and reporting context before budget increases make sense.
Performance Max is often treated like a black box, but the cleanup process is practical. I look for brand leakage, weak product grouping, poor feed inputs, asset gaps, and reporting that blends too many different demand types together.
The goal is to give PMax a clearer job. That usually means cleaner product logic, better exclusions, stronger feed coverage, and a reporting view that does not let branded demand hide weak prospecting performance.