Merchant Center recovery and PMax cleanup for a home goods brand
Critical disapprovals were cleared within three weeks, PMax revenue rose 38% inside 60 days, and the account moved from reactive troubleshooting to structured optimization.
340 to 0Disapprovals cleared
+38%PMax revenue lift
21 daysResolution window
Challenge
The account had hundreds of disapproved products, no useful PMax segmentation, and three declining months of performance with no clear explanation from prior management.
What changed
- Ran a Merchant Center audit and grouped disapprovals by severity and root cause
- Resolved the highest-risk feed and policy issues first so eligible inventory could recover quickly
- Rebuilt asset groups by commercial category instead of lumping the catalog together
- Applied performance labels and reflected those labels in campaign logic
- Created a recurring health-check rhythm so disapprovals and feed drift were visible early
The account needed a recovery sequence, not isolated fixes. Feed eligibility, category structure, and recurring visibility all had to be tightened together for the results to hold.